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Five Food-Safety Crisis Communication Strategies

Honesty is always the best policy when dealing with the media, especially in a food-safety crisis. It’s critical that your business be the first to deliver the bad news. You don’t want it breaking across social media platforms and coming from someone else. Nothing can be worse than letting others define the nature and extent of a crisis. This is where your hard work building a trusting relationship with reporters comes into play.

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Instagram Truisms for the Marketing Director

Instagram is a marvelous platform that offers a unique opportunity to tell your story, every single day. To help drive better results for your Instagram page, consider the three “C’s” of creating a brand-enhancing Instagram feed: Consistent Style, Consistent Image, and Consistent Timing.

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How to Generate Media Coverage in the Digital World

When a media relations strategy is well-planned and true relationships are developed, the benefits far outweigh the fear of the unknowns. With a modest amount of planning, you can strategically generate positive coverage to boost awareness of your corporate and personal brands.

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Under the Influence: Using Influencer Marketing Successfully

Influencer marketing creates authentic interaction among people who have the same interests and are part of the same community. And it produces measurable results. Once influencers are found, either through trending technology or by studying feeds, branded content is created and quantitative results can be tracked.

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How to Use Instagram to Demonstrate Recipes

Using Instagram to demonstrate recipes has never been better, because videos are now just one minute, which is more than enough time. The strategy should be to shoot entertaining videos for the recipes that lend themselves to the most creative preparation. Be sure to use various speeds within the video to enhance important highlights, creating additional dramatic interest.

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Using Instagram to Build Brand Essence and Engage with Customers

For an Instagram feed to gain followers, the content must be visually stunning and carefully curated; all images must come together as a cohesive body of work. The goal of an Instagram feed should be engagement over reach. It is all about the conversation, because that’s where new ideas happen. While new followers expand your reach, be sure to engage with the followers you already have.