Looking to boost your food or beverage brand? Consider a spokesperson to help put your product in the spotlight. Right off the bat, you can see the advantages of employing a food expert or celebrity to bring attention to your campaign. Video is being consumed at ever-increasing rates on channels like YouTube, Facebook and Instagram. Plus, the media is often more inclined to interview those with “celebrity status.”
How do you decide on your blog topics and how do you get them written? Develop your nose for newsworthy topics—tips, how-to’s, and do’s and don’ts—to provide insider information that will get shared and will build links back to your website to increase your search ranking.
Honesty is always the best policy when dealing with the media, especially in a food-safety crisis. It’s critical that your business be the first to deliver the bad news. You don’t want it breaking across social media platforms and coming from someone else. Nothing can be worse than letting others define the nature and extent of a crisis. This is where your hard work building a trusting relationship with reporters comes into play.
Instagram is a marvelous platform that offers a unique opportunity to tell your story, every single day. To help drive better results for your Instagram page, consider the three “C’s” of creating a brand-enhancing Instagram feed: Consistent Style, Consistent Image, and Consistent Timing.
Despite the dramatic changes in how media coverage is earned, you still can generate positive, third-party endorsement to boost awareness of your brands. Proven strategies – adapted to the ever-evolving, tech-forward media industry – will ensure your messaging reaches your target audience.
Social media continues to play an integral role in marketing and communications programs. How can you ensure the content you post reaches the right audience and generates engagement? Hashtags.
Influencer marketing creates authentic interaction among people who have the same interests and are part of the same community. And it produces measurable results. Once influencers are found, either through trending technology or by studying feeds, branded content is created and quantitative results can be tracked.
Using Instagram to demonstrate recipes has never been better, because videos are now just one minute, which is more than enough time. The strategy should be to shoot entertaining videos for the recipes that lend themselves to the most creative preparation. Be sure to use various speeds within the video to enhance important highlights, creating additional dramatic interest.
For an Instagram feed to gain followers, the content must be visually stunning and carefully curated; all images must come together as a cohesive body of work. The goal of an Instagram feed should be engagement over reach. It is all about the conversation, because that’s where new ideas happen. While new followers expand your reach, be sure to engage with the followers you already have.