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How to Generate Media Coverage in the Digital World

Even in today’s digital world, earned media coverage is still an important tool in your marketing and communications toolkit. Has the field experienced shifts with shrinking newsrooms and 24-hour news cycles? Of course.  So, too, must our approach to media relations evolve. But eschewing media relations is a missed opportunity. Someone wants to hear and share your story. When a …

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Tag Along: How to Create a Hashtag Strategy to Get the Word Out Online

Social media continues to play an integral role in marketing and communications programs. How can you ensure the content you post reaches the right audience and generates engagement? Hashtags. Formerly known as the “pound sign,” hashtags have evolved over the last decade to become a powerful tool for organizing content. When used strategically, they help you get the word out …

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Under the Influence: Using influencer marketing successfully

Influencer Marketing is going great guns right now. If your organization isn’t already participating in this important strategy, it’s time to make an investment. First, let’s start with a definition. When you Google “Influencer Marketing,” you’ll see this description from the Tap Influence blog: “Influencer marketing is a type of marketing that focuses on using key leaders to drive your …

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How to use Instagram to demonstrate recipes

How to use Instagram effectively to promote recipe campaigns. Strategies include creating recipe categories to creative video and editing apps, to harnessing the power of the hashtag, to integrating across social media channels.