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Using Social Media Metrics and Insights

Years ago when I started my public relations and marketing career, I had a boss who told me to “quantify everything, because the floor is littered with people who never tracked their marketing projects.” It was long before digital PR, but that sage advice still holds true today. You must carefully track your digital PR programs if you want to …

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How to Get Smart with Instagram Hashtags

Recently I started to track the engagement of underperforming Instagram feeds that have amazing, visually exciting images. Why did these feeds with vibrant images and spectacular colors have few followers and why, for the most part, were they being ignored by the millions of Instagram users who should have connected to the stories these brands were telling? The answer is …

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Hiring a Spokesperson Can Put Your Product in the Spotlight

Looking to boost your food or beverage brand? Consider a spokesperson to help put your product in the spotlight. Right off the bat, you can see the advantages of employing a food expert or celebrity to bring attention to your campaign. Video is being consumed at ever-increasing rates on channels like YouTube, Facebook and Instagram. Plus, the media is often more inclined to interview those with “celebrity status.”

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How to Identify Killer Blog Topics

How do you decide on your blog topics and how do you get them written? Develop your nose for newsworthy topics—tips, how-to’s, and do’s and don’ts—to provide insider information that will get shared and will build links back to your website to increase your search ranking.

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How to Handle a Food-Safety Crisis Communication Incident

Honesty is always the best policy when dealing with the media, especially in a food-safety crisis. It’s critical that your business be the first to deliver the bad news. You don’t want it breaking across social media platforms and coming from someone else. Nothing can be worse than letting others define the nature and extent of a crisis. This is where your hard work building a trusting relationship with reporters comes into play.

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Instagram Truisms for the Marketing Director

Instagram is a marvelous platform that offers a unique opportunity to tell your story, every single day. To help drive better results for your Instagram page, consider the three “C’s” of creating a brand-enhancing Instagram feed: Consistent Style, Consistent Image, and Consistent Timing.

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How to Generate Media Coverage in the Digital World

Despite the dramatic changes in how media coverage is earned, you still can generate positive, third-party endorsement to boost awareness of your brands. Proven strategies – adapted to the ever-evolving, tech-forward media industry – will ensure your messaging reaches your target audience.

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Under the Influence: Using Influencer Marketing Successfully

Influencer marketing creates authentic interaction among people who have the same interests and are part of the same community. And it produces measurable results. Once influencers are found, either through trending technology or by studying feeds, branded content is created and quantitative results can be tracked.

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How to Use Instagram to Demonstrate Recipes

Using Instagram to demonstrate recipes has never been better, because videos are now just one minute, which is more than enough time. The strategy should be to shoot entertaining videos for the recipes that lend themselves to the most creative preparation. Be sure to use various speeds within the video to enhance important highlights, creating additional dramatic interest.