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3 Essential eCommerce blog topics

It’s no secret that blogs help drive web traffic. But not every blog is alike. Did you know that eCommerce websites require a specialized blogging strategy? First, for comparison’s sake, let’s consider what’s involved in B2B blog posts. Professional service firms, like LEA, are well known for creating awareness through content marketing. Blogs for business-to-business companies focus on providing industry …

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How to Fix a Stagnant Social Media Campaign

It can happen to even the best marketing organizations. A change in staff or shift in focus can take a toll on a social media program. As a result, programs may go rogue under the management of untrained individuals. Or sometimes programs can fail to get off the ground in a strategic or effective manner at all. At LEA, we’ve …

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Using Social Media Metrics and Insights

Years ago when I started my public relations and marketing career, I had a boss who told me to “quantify everything, because the floor is littered with people who never tracked their marketing projects.” It was long before digital PR, but that sage advice still holds true today. You must carefully track your digital PR programs if you want to …

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How to Get Smart with Instagram Hashtags

Recently I started to track the engagement of underperforming Instagram feeds that have amazing, visually exciting images. Why did these feeds with vibrant images and spectacular colors have few followers and why, for the most part, were they being ignored by the millions of Instagram users who should have connected to the stories these brands were telling? The answer is …

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Hiring a Spokesperson Can Put Your Product in the Spotlight

Looking to boost your food or beverage brand? Consider a spokesperson to help put your product in the spotlight. Right off the bat, you can see the advantages of employing a food expert or celebrity to bring attention to your campaign. Video is being consumed at ever-increasing rates on channels like YouTube, Facebook and Instagram. Plus, the media is often more inclined to interview those with “celebrity status.”

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How to Identify Killer Blog Topics

How do you decide on your blog topics and how do you get them written? Develop your nose for newsworthy topics—tips, how-to’s, and do’s and don’ts—to provide insider information that will get shared and will build links back to your website to increase your search ranking.

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How to Handle a Food-Safety Crisis Communication Incident

Honesty is always the best policy when dealing with the media, especially in a food-safety crisis. It’s critical that your business be the first to deliver the bad news. You don’t want it breaking across social media platforms and coming from someone else. Nothing can be worse than letting others define the nature and extent of a crisis. This is where your hard work building a trusting relationship with reporters comes into play.

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Instagram Truisms for the Marketing Director

Instagram is a marvelous platform that offers a unique opportunity to tell your story, every single day. To help drive better results for your Instagram page, consider the three “C’s” of creating a brand-enhancing Instagram feed: Consistent Style, Consistent Image, and Consistent Timing.

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How to Generate Media Coverage in the Digital World

Despite the dramatic changes in how media coverage is earned, you still can generate positive, third-party endorsement to boost awareness of your brands. Proven strategies – adapted to the ever-evolving, tech-forward media industry – will ensure your messaging reaches your target audience.