Influencer marketing creates authentic interaction among people who have the same interests and are part of the same community. And it produces measurable results. Once influencers are found, either through trending technology or by studying feeds, branded content is created and quantitative results can be tracked.
Using Instagram to demonstrate recipes has never been better, because videos are now just one minute, which is more than enough time. The strategy should be to shoot entertaining videos for the recipes that lend themselves to the most creative preparation. Be sure to use various speeds within the video to enhance important highlights, creating additional dramatic interest.
For an Instagram feed to gain followers, the content must be visually stunning and carefully curated; all images must come together as a cohesive body of work. The goal of an Instagram feed should be engagement over reach. It is all about the conversation, because that’s where new ideas happen. While new followers expand your reach, be sure to engage with the followers you already have.
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