LEA was founded on traditional, business-to-business public relations. We stand apart from other firms because we understand that the end user in business-to-business PR is not the tech client, the savvy digital communicator, or the shopper in the aisle. It’s the CMO, COO, VP of Sales, or Category Buyer of your customers – the ones who will choose and put your product or service in front of the mainstream consumer.
There are many ways to attack the communications universe, but understanding the audience and how it wants to receive messaging is first and foremost. There is a multitude of communications “bells and whistles” available, but if you don’t deliver the message in the manner in which the audience wants to receive it, you’ll miss the mark. We know how to determine audience communication preference, and bring that message home to them.
We know the strengths of working with the trades to Get the Word Out to your target demo. We understand the conference and trade show processes and how to support the sales team’s message, and supplement that with tangible on-the-ground communications via scheduling media meetings at the events.
We publicize new product launches, and generate product reviews by well-followed industry bloggers, augmenting your lead-generation efforts. We know how to highlight your company’s unique manufacturing process, selling position and products.
Crucial to any business and its deliverables, we know how to position company executives as industry thought leaders. We study editorial calendars and develop story hooks, executive profiles, and company profiles to fit a publication or specific issue. We help write related executive opinion columns and place feature stories. From those placements evolves a reputation for the executive of being a reliable, nationally recognized interview source and industry authority for influential trade and business magazine editors and reporters.
- Media and Blogger Relations
- Speaking Opportunities and Press Tours
- Awards Entries and “Best of” List Submissions
- Bylined Column Writing