What differentiates Lee Esposito Associates from other social media marketing firms are our roots in public relations, our experience in message creation, and our ability to bring a multi-disciplinary approach to digital marketing: How can your social media campaign be combined with public relations to get the word out to build a robust inbound marketing program?
We’re believers that social media marketing is most successful when combined with publicity because it generates digital content that will bolster the brand, and create authentic engagement opportunities across online properties to drive sales.
It’s during the initial discovery meeting that we assess your current social media use, what’s working and what’s not, and identify the quantitative goals we’ll use to define success. Our process is to build a content calendar, schedule posts and take steps to create photo decks, with the objectives of extending reach, boosting engagement, and increasing traffic to your website and other online marketing efforts.
Our Social Media Marketing services include: